For owners and chief executives of $3M–$300M+ companies
Grow the company. Keep your people. Hold your course.
Horizon Line Group works with leaders facing transformation. We build the leaders, teams, systems, and high-performing culture that deliver results.
Serving technology, services, construction, manufacturing.
When leaders call
The conditions change. Your reference point holds. Let’s talk when:
Growth has stalled
What got you here has stopped working. Everyone is busier than ever, but outcomes aren’t improving as fast as you’d like.
Performance or culture is slipping
Good people disengage, or leave as soon as they start adding value, and results reflect it.
Planning for Succession
It’s time for the business to run and grow in a way that you can step back or step into what’s next.
Leadership change is underway
A new role, a new team, or a new owner; the first year sets the tone for everything after.
Transformation is on the horizon
You’re considering a new market, a new product, an acquisition, or accelerated growth and want to step up your game.
How we work together
Four ways in. One system underneath.
Executive Coaching
One-to-one work to gain clarity and stay accountable. Reset how you show up, make the hard decisions, have the difficult conversations, and lead the next stage with confidence.
Explore coachingPeer Advisory
A confidential peer team of CEOs who call your bluff, uncover blind spots, tell you the truth, and share what they’ve learned. Join local or virtual peer teams.
Ask about a seatTeam Workshops
Focused working sessions, virtual, on-site, or in the mountains, to set strategy, build trust across the leadership team, and align execution.
See workshopsBusiness Systems
A strategic operating system that builds your business compass, scorecard, and execution rhythm to keep strategy, people, and action aligned week after week.
How HLBS worksThe approach
Head and Heart working together.
Most companies trade one for the other. A people-first team that misses its numbers. A high-output team that loses its best people. All our interactions work to build both at once. Inspiration with Push, Care with Challenge, Heart with Head.
Powered by the HLBS StrategyOS. Underneath everything is an operating rhythm: envision the direction, turn it into weekly action, and adapt as conditions change.
Find your bearing
Know where you stand before you plot the route.
Free, fast, and private. Each one ends with clear next steps.
HLBS Culture Portal
Drive high performance by turning your values into defined behaviors people can name, practice together, and recognize in each other, and track what works.
Join the portalLeadership Maturity Checkup
See whether you are Doing, Managing, or Leading, the blind spots holding you there, and the shift that moves you forward.
Start the checkupPACT Business Health Assessment
Score your company on People-First, Accountability, Coaching, and Transparency, and see where you land on the matrix.
Request the assessmentExperience
Built in the field, not the classroom.
What leaders say
Results from the climb.
“Working with Jon helped us develop a coherent strategy and to move toward our vision. His workshops were easy to understand and apply. He helped us decide and rollout priorities, enhanced collaboration on the team, and got us to the next level of performance. Reach out to benefit from his experience and ability to distill it to practical action.”
“Jon is great at working with people to identify strategic approaches to deliver results. He’s thoughtful in his approach and is willing to have the tough conversations that help clarify goals/priorities.”
Your guide
I’m Jon Strickler. I’ve been in your seat.
West Point graduate. Army officer. COO who helped build a startup to a nine figure exit. Advisor to leaders at Global 50 companies. Today I chair CEO peer teams and coach owners and CEOs nationwide.
I race downhill mountain bikes, with four national titles to show for it. The lessons carry into business: look where you want to go, commit, and stay loose when the trail gets rough. I work alongside you as a peer, guided by the values of humility and adventure.
Read my storyInsights
Take the Jump: inspiration for leaders.
August 18, 2026Check Your Leadership MaturityThe shift you probably avoid, what it costs you, and how to make it.
August 6, 2026Trust Is Fundamental to SuccessTrust is a flywheel built through consistent daily action.
May 14, 2026How Feelings Drive ResultsThe shift from compliance to commitment, and the research behind it.
Start with a conversation.
Thirty minutes, peer to peer. Bring the challenge in front of you. You’ll leave with a clearer view of the next move, whether or not we work together.
Book a 30-minute call