Why SWOT Confuses and How to Fix it

I believe most organizations have difficulty with SWOT analysis primarily because of the implicit assumption that organizations can categorize differently the external factors that impact their business. Factors that are favorable to their business are Opportunities to exploit, while those that may cause problems are Threats to defend against. I prefer to approach the exercise …

Strategic Context

I’ve used Balanced Score Card (BSC)  and similar approaches for a number of years to organize the elements of and facilitate teams in creating a Strategic Plan. Recently, a CEO suggested he preferred Objectives, goals, strategies and measures (OGSM). No worries, the terms are a little different, but the pieces are similar. I went about …