There is a great post up yesterday from Rohit Bhargava, author of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back. In it, he talks about Brand Personality. I mentioned in Tell Me a Story, that I think product managers and owners would do good to give their products personalities early in the visioning process. As I read through his post, I thought perhaps giving them a brand is an easier way to think about this concept. Are you creating a Cadillac or a Chevy? A Blackberry or an iPhone? Even though it’s once removed, it may be more relevant to many people.
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