Enterprises should differentiate between different types of metrics and how they are used. Result, Leading and Diagnostic measures should be combined to ensure they are supporting long-term objectives while focusing on intermediate and daily activities that make a difference.
As a quick reference consider the following table for getting the right mix:
| Type | Definition | Review Freq | Examples | Baseball analogy |
| Result | Show results and attainment of goals. Typically take time to get outcome. | Quarterly, Yearly to Multi- Year | • Revenue • Profit | • Final Game Score • Win/ Loss Record |
| Leading | Give early indication ino trends. | Weekl to Monthly | • Average price • New Sales Booked | • Runs • Outs |
| Diagnostic | Show why results were achieved and how improvements can be made. | Real-time to Daily or Weekly | • Bookings by type, time, customer, region • Cohort conversion metrics | • Pitches thrown • Errors |
| Input | A special type of diagnostic measure showing what effort was put in to generating the results. | Real-time to Daily or Weekly | • Calls Made • Marketing spend | • Hours of Training • # of at Bats |
Horizon Line Group 
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