Different Metric Types Meet Different Needs

Enterprises should differentiate between different types of metrics and how they are used. Result, Leading and Diagnostic measures should be combined to ensure they are supporting long-term objectives while focusing on intermediate and daily activities that make a difference.

As a quick reference consider the following table for getting the right mix:

TypeDefinitionReview FreqExamplesBaseball analogy
ResultShow results and attainment of goals. Typically take time to get outcome.Quarterly, Yearly to Multi- Year• Revenue

• Profit

• Final Game Score

• Win/ Loss Record

LeadingGive early indication ino trends.Weekl to Monthly• Average price

• New Sales Booked

• Runs

• Outs

DiagnosticShow why results were achieved and how improvements can be made.Real-time to Daily or Weekly
• Bookings by type, time, customer, region

• Cohort conversion metrics

• Pitches thrown

• Errors

A special type of diagnostic measure showing what effort was put in to generating the results.
Real-time to Daily or Weekly
• Calls Made

• Marketing spend

• Hours of Training

• # of at Bats

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