Enterprises should differentiate between different types of metrics and how they are used. Lagging, Leading and Diagnostic measures should be combined to ensure they are supporting long-term objectives while focusing on intermediate and daily activities that make a difference. As a quick reference consider the following table for getting the right mix:
| Type | Definition | Review Freq | Examples | Baseball analogy |
| Lagging | Show results and attainment of goals. Typically take time to get outcome. | Quarterly, Yearly to Multi- Year | • Revenue
• Profit |
• Final Game Score
• Win/Loss Record |
| Leading | Give early indication into trends. | Weekly to Monthly | • Average price
• New Sales Booked |
• Runs
• Outs |
| Diagnostic | Show why results were achieved and how improvements can be made. | Real-time to Daily or Weekly | • Bookings by type, time, customer, region
• Cohort conversion metrics |
• Pitches thrown
• Errors |
Horizon Line Group 